Do you have an architecture and design magazine that requires good writers who can understand your in house style and implement given guidelines for producing timely, informative articles and features to increase your subscriber base?
Whatever your specific needs for a good writer are, this article aims at helping you focus on 5 key requirements of hiring an experienced writer who will deliver value-driven content for enhancing your publication’s presence.
So, take a look below and apply these 5 practical tips for choosing a good writer for your magazine, website or blog pertaining to architecture or interior design.
Tip #1 – Check with the writer for past experience in your niche
While a basic interest in architecture styles, trends, techniques etc. is a positive quality for choosing a writer who can deliver on your long term vision for the magazine, website or blog you own, it is essential you hire a writer with experience in your particular niche.
Writers with mainly health articles, financial articles, SEO articles experience to their credit may not be the perfect fit for your specialty publication, especially if you have a select target market. Face it, the whole point of your publication is to get more readers, win more sales and increase subscriptions, right?
So, why not choose someone who can hit the ground running for your specific content requirements?
Tip #2 – Choose a motivated architecture writer who is clued in on interior design topics as well as SEO
Hiring a motivated article writer who has knowledge and interest in architecture as well as interior design helps you do away with the necessity to constantly spoon feed and prompt the author to create and present informative content.
Such a writer will already possess the skills required to direct pre-qualified traffic to your website or blog with a knowledge of organic SEO when writing on a variety of topics.
This is because even if you are a print magazine, you are sure to also have a blog that will require fresh blog posts on similar topics as presented in the magazine issue and if your chosen writer can switch between both print and web styles easily, you have a good match for two styles of publications in one unique author!
Tip # 3 – Pick a writer who can address customer concerns and connect with your readers
If you have a B2B publication and are looking for a business writer to help get the message across for various products and services offered by advertising clients of your magazine, you need to hire someone with knowledge of market presence of similar products and services if existing, the target audience and possessing a style of writing that grabs attention and gains respect of new customers.
For B2C publishers, hiring a writer with solid knowledge of effective ways of connecting with readers and converting new readers into subscribers is like having an arsenal for assured business success.
Tip #4 – Choose a writer who can provide well researched articles on a variety of topics
Your chosen architecture or interior design writer must not only be able to follow given style guidelines and understand your target readership, but also have the proven ability to conduct adequate research for articles even on new topics, like emerging technology, materials, techniques and global trends.
No valid topic should be considered off-limits and the writer must be willing to explore and delve into various credible sources to write about different facets of the basic information you provide about an assigned topic, making the article valuable to readers!
Tip # 5 – Can your writer work independently to deliver complete articles that are ready to use?
Working with new writers and having to mentor them constantly can be a real pain when it comes to running a design magazine, website or blog, which has so many business aspects to monitor.
Hiring an experienced, knowledgeable and motivated writer can help you concentrate on business promotion, advertising revenue or improving subscription platforms etc. instead of having to oversee the writer’s entire body of writing